Kristy Matheou

Redesigned critical Help & Support, Cyber Security, and Families Hubs, consolidating 80+ pages to reduce monthly assurance calls by 35K and increase discoverability for over 750K monthly visits.

Introduced AI tools (CoPilot) and strategic prompts to streamline content workflows, accelerating decision-making and empowering teams.

Managed Telstra.com's internal search engine, leveraging metadata and keyword strategies to increase search-driven engagement and conversions year-over-year.

Optimized Mobility Hub and Blog content using heatmaps, benchmarking, and SEO audits, boosting CTR and achieving 2,000+ daily article visits with 76% of orders from app engagement.

Led comprehensive content audits across Consumer, SMB, Help, and Blog domains, achieving SEO, QA, and accessibility scores of 90%+ within 18 months.

Led content strategy and creation for the launch of the 7-Eleven website, owning workflows, information architecture, and UX within the customer journey team.

Managed the 7-Eleven website across key areas including Products, Services, and Careers, ensuring alignment with business goals and customer needs.

Developed and executed SEO/SEM strategies that significantly drove traffic, visibility, and discoverability across key customer journeys.

Oversaw ongoing website performance, including site structure, UX design, and optimization, leveraging Adobe Analytics to identify improvement opportunities.

Managed a team of nine partners and four AEM service members, facilitating daily stand-ups to ensure timely delivery of the new website on time and to specification.

Supported Myer's digital transformation and website launch, collaborating with UX designers and digital producers to reimagine the site experience and deliver campaigns.

Led content strategy across owned digital channels, ensuring alignment with marketing briefs and broader digital goals.

Designed tailored user journeys for web, social, and EDM channels, defining tone, language, and key messaging for each touchpoint.

Utilized data, research, and trend analysis to shape content planning, ensuring relevance and interpreting Google Analytics insights to improve user experience.

Collaborated effectively with Clemenger BBDO and Myer's internal teams (UX, Online, Marketing) to align content execution with strategic objectives.

Directed marketing strategy and execution, including the successful rebranding of Light Project and the launch of the company website.

Managed all marketing channels and campaigns—website, social media, and EDMs—ensuring consistency and alignment with brand strategy.

Coordinated the company rebrand, overseeing messaging, visual identity, and digital assets across platforms.

Applied SEO best practices to optimize website content, significantly improving discoverability and performance post-launch.

Analyzed platform metrics and customer behavior using Google Analytics to inform ongoing strategy and optimization, delivering end-to-end campaign execution.

Led end-to-end content management across website and social channels, creating and optimizing content to support business goals and boost user engagement.

Planned and executed internal digital campaigns, including a LinkedIn Elevate initiative, driving 800 sign-ups, tripling company page views, and boosting employee brand awareness for 2,000+ employees.

Managed daily website updates, ensuring content accuracy, relevance, and alignment with campaign objectives.

Oversaw campaign content across web and social platforms, continuously optimizing for performance and engagement.

Maintained the digital marketing calendar, aligning campaigns with seasonal priorities, audience needs, and business objectives, in collaboration with stakeholders.